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is an e-commerce website active in the business of high fashion accessories.

The website is the result of a partnership between two groups of national relevance that operate in luxury retail, Base Blu and Folli Follie, both members of the Best Shops of Italy Association.

Base Blu Group the luxury retail "base blu" group, established more than 20 years ago in Varese, 50 kilometres north of Milan, and its exclusive concept stores make shopping a unique experience. our 2 multibrand shops – baseblu women's boutique and baseblu men's boutique – which together cover more than 1500 metres squared, both situated in historic buildings, have been cleverly designed to exalt the group's brands and offer customers a true life style.

Folli Follie During the 70's, Galli's family, fascinated by fashion and jewelry, opened an accessories store in Mantova. After few years, they also added two new stores in Verona and Brescia. Stepping into big brands fashion became a kind of duty: by word of modernity and luxury, Folli Follie brand was born. Thanks to research skills, innovation and selection of the best fashion brands Folli Follie established its concept. Moreover, through a precise selection of fashion collections and a personalization of the store management, Folli Follie created different stores in different cities, new opening in Bologna and Riccione as a proof.

Base Blu and Folli Follie have created RUNin2 with the intention of creating an e-commerce excellence, unique and original in the mix of products for sale belonging to the most successful Italian and international brands, but with an entire section dedicated to research brands.

The graphical structure, which aims at the maximum valorization of the products through an essential yet sophisticated design, which enhances the beauty and the details of the images, in addition to the speed and ease of navigation, in order to make the act of purchasing on the internet a shopping experience as "emotional" as possible.