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The French fashion house was founded in 1962 by Yves Saint Laurent becoming one the most famous designers of the twentieth century. Yves is the first to popularize the prêt -à -porter and transfer looks from the male wardrobe to female: the blazer, safari jacket, the tuxedo, the trench coat, leather jacket and suit -pants. Hedi Slimane, the current creative director of the House, after a "re- branding" of the Maison, has decided to move their offices to Los Angeles bringing strong ideas, new styles, sexy and "young." Slimane has the ability to actualize the historic Maison without any nostalgia, creating collections deeply immersed in the rock scene, " hippie chic" and Los Angeles groupies.