LOSERS Is a shoes brand born in Japan, always creating things with a sense of “iki”, a concept of beauty & perseverance unique to Japan. The idea behind the sneakers of this brand is like struggling artists, building their culture from their own ideas and ingenuity, without being given any handouts. And that is how they intend to carry on. Also, as Japanese “LOSERS”, they need to keep a strong conviction and belief in themselves – “that’s way no matter what life throws our way, even if we are defeated (“LOSE”) we will have no regrets. For us, the word LOSER does not have a negative connotation, but is actually a source of pride. That’s why we chose the name LOSERS.” Discover LOSERS shoes on RUNin2