Moschino

Discover at RUNin2.com the new Moschino collection, from quilted bags to Looney Toons’ accessories to leather jacket-Backpacks. The Italian company founded by Franco Moschino in 1983, became immediately recognized among the fashion addicted, like the most provocative and a bit clumsy in the Made in Italy's panorama. He takes the fashion's canons (the bon ton, sports, elegant) and mixes everything, citing shamelessly the style of other brands: the chain necklaces, quilted bags, blazers with pockets but in unusual materials remind of Chanel. This makes Moschino an unique case of shameless self-mockery brand, and the success (or rather falling in love: the runways of the brand were, in those years, fun chances almost as a concert) is worldwide. Today creativity couldn't go in the best hands, after 19 years, Rossella Jardini, Franco's assistant, left the scepter to Jeremy Scott: American designer and fan of the Boss.